It’s not enough to wish to create a YouTube video. It’s not even enough to create a channel and post one or two videos there. You have to intentional about why your channel exists. YouTube is the second largest social media platform in the world, with millions of channels creating content per second. Why should people watch your YouTube video? How do you ensure that it’s seen in the first place?
There are so many reasons why your YouTube video has to rank, especially if you’re trying to monetize your content and get country target views. Ranking exposes your content to more viewers, enables them to know what your channel is all about, increases the number of views, boost subscribers’ count, and be eligible for juicy monetization packages.
Even though you’re not trying to monetize your channel, you still need your YouTube video to rank so that more people can be exposed to your content. You wouldn’t want to waste your energy editing a YouTube video for an audience of one now, would you?
Without further ado, let’s delve into the business of the day. How can you rank your YouTube video?
Let’s find out.
How to rank your YouTube Video
1. Research YouTube keywords
This is super important. As a beginner, you may be wondering, “what are keywords?”
Keywords are words or phrases that people consistently search for on social media engines like Google and YouTube. Short-tail keywords are one to three words, while long-tail keywords are much longer. When these keywords are inserted into your title or description, the YouTube algorithm senses that they may be answers to the questions people ask, and it may push it up the search listings page.
It’s much harder to get keywords for YouTube because it doesn’t have a main keyword research tool compared to Google that has traditional search optimization tools. Fortunately, there are some tools you can use to get reliable keyword information.
They include YouTube Suggest and Ahref’s Keyword Explorer.
2. Observe search intent
What does this mean?
It means that Google autocompletes words for you in the search space that you may likely want to know because others have already searched for it. So, the best thing to do is to type in the keywords in the search space and analyze the autocompleted words that YouTube suggests for you based on content and angle.
You’d be shocked at the results.
Here’s a pro tip. If you’re trying to gather country target views, you should do this with a VPN to change your IP to get the best results.
3. Start strong
You have to capture your viewer’s attention within the next 10 to 15 seconds if you want your YouTube video to be a success. YouTube algorithm observes a lot of factors before ranking a video. They look at watch time, engagement, and play count.
If you don’t deliver value from the first 10 seconds of the show and you go on to tell them to subscribe to your channel or try to get too familiar, they will log off before you even get a chance to start.