In a world where the competition for audience attraction and brand recall is more than ever before, companies are constantly trying to find new, innovative ways of reaching out to their target audience. The other quite effective and increasingly popular method is the use of custom temporary tattoos in corporate events and brand activation campaigns. A temporary tattoo manufacturer offers a unique combination of entertainment and promotion regardless of whether the event is a trade show, product launch, or an event within the company.
Temporary Tattoos are a Smart Branding Tool
Temporary tattoos appear to be a small phenomenon at first sight, but they are a part of the brand marketing strategy. These tattoos make all the people wearing them a walking billboard, creating interest and curiosity in a personal and natural manner. They are more communicative and visible in nature since they are carried on the body as opposed to a flyer or a brochure. In addition, temporary tattoos are highly customizable. Your business logo, tag line, product design, mascot, or social media handle can be transformed into a wearable design that is attractive to your audience.
Interactivity in Brand Activation Enhancement
One of the most powerful components of brand activation is engagement. The better the audience is involved, the higher the possibility that they will remember your brand and tell others about the experience. Temporary tattoos create instant communication. It may be the use of the tattoo at a party booth, taking pictures on social media, or sharing tattoos with friends. Still, individuals are having a new experience with temporary tattoos on their bodies. At a significant event like a trade show or music festival, branded tattoo stations can generate bell and foot traffic in your booth. Moreover, the potential of social sharing is strong. Individuals who use your custom tattoos tend to take selfies and post them on social media, tagging your brand and exposing it to more people.
Ideal to host any Corporate Event
Temporary tattoos are very versatile and can be tailored to the color and goals of nearly any corporate event. Tattoos with the brand name can be utilized as an attraction to the booth during trade shows and exhibitions, and as prizes that are not the typical pens and tote bags. The tattoo design of the new product or slogan can be applied at the launch of the product to make it more enjoyable. In the case of employee engagement and internal corporate functions, custom tattoos with the company logo or inspirational messages can be used to create team spirit and pride in the company. They are a great way of injecting fun into annual parties, team building, or even employee appreciation days.
Safe, Inexpensive, and Easy to Run
Another reason why temporary tattoos are the most suitable to apply in the corporate world is that they are practical. They are inexpensive to print, especially when printed in bulk, and the minimum order quantity is low, making them affordable even to small companies or individual campaigns. People in business also have a quick turnaround time and can therefore be a solution even when organizing an event at the last minute. In terms of safety, the existing temporary tattoos are made of non-toxic and skin-friendly materials. Both adults and children can use them, hence they can be used in family-friendly events as well as in professional gatherings. It is easy to use, only some water is required, and it is pressed. It is also simple to take off, and all one needs is baby oil or makeup remover. This not only makes them fun but also low-maintenance for the event staff and the attendees.
Branded Customization
There are numerous ways through which temporary tattoos can be designed to fit your brand. Select full color tattoos to get a light logo, metallic tattoos to get a high-end or cool branding, glitter tattoos to get a party or fun activation, and glow-in-the-dark tattoos to get a nightlife or concert activation. The entire process can be tailored to your branding strategy by selecting sizes, shapes, and packaging. Even companies that sell tattoos in separate packages with branded inserts are on the professional level of marketing.
Conclusion
The advantage of temporary tattoos is that they can make a brand memorable. Your logo will be visible on the arm of an individual even when your event is over, or on a photo that will be shared on the internet. This is a delicate but powerful brand recall, and this is what modern marketing is all about. In a busy marketplace, one has to be creative in order to be noticed. Custom temporary tattoos offer a new way to do all of that, have fun, be customized, and be visually impressive, all at a low price.
